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Landing Page Design

A pay-per-click (or PPC) landing page is a web page specifically designed to receive traffic from pay-per-click advertising campaigns. Unlike typical website pages, which may have multiple purposes and navigation options, a PPC landing page is focused solely on converting visitors into leads or customers.

Why is Landing Page Design so important?

1

Increasing conversion rates

Devising an effective landing page to target your audience is a great way of boosting your conversions. Perhaps you’ll host website discounts or unique information for visitors that would not otherwise be so readily available on your website. This is truly how you can stand out against your competitors.

Generally, businesses would host a single eye-catching headline, a unique selling proposition (USP), a call-to-action (CTA), and a picture of your product. However, we’ll help you to craft the perfect landing page for your business.
Put simply, it’s much easier to track visitors unique to your campaign if you have a specialised landing page. Consider the journey visitors have to undergo to reach your landing page and make their journey as consistent as possible.

Try not to overwhelm the landing page as your customers could leave feeling confused or frustrated. Keep it simple and make your business appealing to visitors. You’ll have a much higher chance of converting them into leads and paying customers.

2

Differentiation

3

Better campaign reporting

If you separate your campaigns from your homepage, you can allocate responsibility more effectively. With clear, one-goal landing page experiences, your reporting will be able to see who’s doing the best and what’s going on.

You’ll be able to tell which campaign is bringing in the most traffic, and which is converting visitors into customers the best. From there, you can make better decisions about where to allocate your marketing budget.

1

Increasing conversion rates

Devising an effective landing page to target your audience is a great way of boosting your conversions. Perhaps you’ll host website discounts or unique information for visitors that would not otherwise be so readily available on your website. This is truly how you can stand out against your competitors.

Generally, businesses would host a single eye-catching headline, a unique selling proposition (USP), a call-to-action (CTA), and a picture of your product. However, we’ll help you to craft the perfect landing page for your business.

2

Differentiation

Put simply, it’s much easier to track visitors unique to your campaign if you have a specialised landing page. Consider the journey visitors have to undergo to reach your landing page and make their journey as consistent as possible.

Try not to overwhelm the landing page as your customers could leave feeling confused or frustrated. Keep it simple and make your business appealing to visitors. You’ll have a much higher chance of converting them into leads and paying customers.

3

Better campaign reporting

If you separate your campaigns from your homepage, you can allocate responsibility more effectively. With clear, one-goal landing page experiences, your reporting will be able to see who’s doing the best and what’s going on.

You’ll be able to tell which campaign is bringing in the most traffic, and which is converting visitors into customers the best. From there, you can make better decisions about where to allocate your marketing budget.

How we can help with your Landing Page

Unlocking the potential of your online presence begins with an effective landing page design. We can help you craft efficient landing pages that capture attention and increase brand affinity for your business.

1

Understanding your needs

Our process begins with a detailed questionnaire to grasp your business objectives and project goals. By establishing a clear understanding of your requirements, we’re able to lay the foundations for a successful strategy and production phase.

The clearer your intentions, the clearer your strategy for achieving your business goals. If your strategy is crystal clear, your customers will better understand the services you provide.

2

Create a blueprint from scratch

‘Wireframing’ is the term used to design a website blueprint at the structural level. We’ll work with you to build a structural blueprint for your landing page which will offer valuable insights into the user experience, visual hierarchy, and overall narrative of your page.

Once we’ve mocked up the final product, we will work closely with you to incorporate your unique brand style, colours, images, and copy to provide a final layer of consistency in the user journey. We’ll run everything past you and there’ll be no approval without your sign-off.

3

Page build & integration

Once the design is approved, our expert engineers translate the mockup into a fully functional landing page using your preferred page builder. Whether you opt for Unbounce, WordPress, or Clickfunnels, we ensure seamless integration while adhering to your budget constraints. This will guarantee a smooth and efficient transition from design conceptualisation to implementation.

4

Ongoing support

Drawing on our Conversion Rate Optimisation service, we will regularly conduct split testing and ongoing refinement of your landing page to ensure peak performance. We’ll also draw upon the capabilities of industry tools such as Hotjar and Google Analytics to deliver unique insight into user behaviour. This will allow us to make informed, data-driven choices that amplify your advertising return on investment (ROI). Our unwavering commitment to ongoing support ensures that your landing page continues to evolve and deliver tangible results in alignment with your evolving business objectives and market dynamics.

1

Understanding your needs

Our process begins with a detailed questionnaire to grasp your business objectives and project goals. By establishing a clear understanding of your requirements, we’re able to lay the foundations for a successful strategy and production phase.

The clearer your intentions, the clearer your strategy for achieving your business goals. If your strategy is crystal clear, your customers will better understand the services you provide.

2

Create a blueprint from scratch

‘Wireframing’ is the term used to design a website blueprint at the structural level. We’ll work with you to build a structural blueprint for your landing page which will offer valuable insights into the user experience, visual hierarchy, and overall narrative of your page.

Once we’ve mocked up the final product, we will work closely with you to incorporate your unique brand style, colours, images, and copy to provide a final layer of consistency in the user journey. We’ll run everything past you and there’ll be no approval without your sign-off.

3

Page build & integration

Once the design is approved, our expert engineers translate the mockup into a fully functional landing page using your preferred page builder. Whether you opt for Unbounce, WordPress, or Clickfunnels, we ensure seamless integration while adhering to your budget constraints. This will guarantee a smooth and efficient transition from design conceptualisation to implementation.

4

Ongoing support

Drawing on our Conversion Rate Optimisation service, we will regularly conduct split testing and ongoing refinement of your landing page to ensure peak performance. We’ll also draw upon the capabilities of industry tools such as Hotjar and Google Analytics to deliver unique insight into user behaviour. This will allow us to make informed, data-driven choices that amplify your advertising return on investment (ROI). Our unwavering commitment to ongoing support ensures that your landing page continues to evolve and deliver tangible results in alignment with your evolving business objectives and market dynamics.
4 reasons to start working together
01

PPC is all we do

Our experienced team invested thousands of hours in developing our core Pay Per Click skills and worked with small, medium, large budgets and hundreds of PPC campaigns. This is what we do best, and we use industry best practice, insider knowledge and our custom-built competitor analysis tool to improve your campaign’s ROI.
02

Framework

We employ our unique, data-driven framework in our PPC performance marketing efforts that allows us to enhance campaign performance and validate hypotheses through testing. After years of monitoring and improving how we do things internally, we use this framework to help our clients grow, making the process organised and efficient.
03

Performance based model

We only take on clients we know we can get incredible results for, and we charge on a pay-per-performance model. We take care of everything, and you’ll never receive a surprise charge. Every client is a valued partner, and we only earn when you do well.
04

Transparency

Our commitment to transparency is unwavering. We provide clear insights into our activities, and you'll enjoy unrestricted 24/7 access to all your data, so you’re always in the loop about the performance of your campaigns. We also strive to maintain 100% transparency regarding our performance-based pricing. No hidden fees.
What our clients say

Chris K.

"We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses."

John S.

“It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!”

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our PPC campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

Chris K.

We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses.

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our digital marketing campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

John S.

It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!

Book your Free Google Ads Audit

Our Free Google Ads Audit helps you to get the most out of your ad budget and produce outstanding results for your company. Our audit outlines actionable recommendations for improving your campaign performance, including account structure, budget management, keyword review, ad copy review, tracking, landing page optimisation, and many more.
  • Identify the weaknesses and pitfalls in your current paid search strategy
  • Discover actionable steps that can be implemented to improve campaign performance
  • Reduce your Google Ad Spend while improving your sales and lead generation
  • Assess whether we are the most suitable long-term PPC partner for your organisation
Get instant answers to your most pressing questions and walk away with actionable insights on how you can improve your campaign performance and take your business to the next level.

Supercharge your paid media results

Please complete the form below, and we'll respond to you as soon as possible. Kindly note that this Free Google Ads Audit is subject to availability at our discretion.

Book your Free Google Ads Audit

Our Free Google Ads Audit helps you to get the most out of your ad budget and produce outstanding results for your company. Our audit outlines actionable recommendations for improving your campaign performance, including account structure, budget management, keyword review, ad copy review, tracking, landing page optimisation, and many more.
  • Identify the weaknesses and pitfalls in your current paid search strategy
  • Discover actionable steps that can be implemented to improve campaign performance
  • Reduce your Google Ad Spend while improving your sales and lead generation
  • Assess whether we are the most suitable long-term PPC partner for your organisation
Get instant answers to your most pressing questions and walk away with actionable insights on how you can improve your campaign performance and take your business to the next level.

Supercharge your paid media results

Please complete the form below, and we'll respond to you as soon as possible. Kindly note that this Free Google Ads Audit is subject to availability at our discretion.
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    Winchester
    Hampshire
    SO23 0HD
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