With Facebook ads, you’re able to target people based on demographics such as location, age, gender, interests, and behaviour. The more focused your Facebook ad campaign is, the more likely your ads will be seen by the people who are most likely to convert.
Firstly, you can target people based on demographics like age, gender, and location. Facebook also lets you target based on interests and behaviours. Facebook also allows you to target users who have interacted with your page or website. If someone has visited your website or engaged with your content in the past, you can retarget them with ads tailored to their interests and behaviour.
By utilising targeting options, you're not only reaching a wider audience—you're reaching the right audience. Once your ads are seen by people who are genuinely interested in your products, you're more likely to see meaningful results such as increased website traffic, leads, or sales.