Official Google Partner
Official Google Partner
Official Google Partner
Official Google Partner
Menu

Facebook Advertising

Why is Facebook Advertising so important?

Facebook advertising is a powerful tool for businesses, providing benefits such as expanded brand reach, increased website traffic, higher sales, and enhanced customer engagement. Through targeted ads and personalised messaging, your business can effectively connect with your target audience. In turn, this will help to guide awareness of your brand, along with the additional benefits of boosted conversions and loyalty.

How we can help with your Facebook Advertising

1

Audience Targeting

With Facebook ads, you’re able to target people based on demographics such as location, age, gender, interests, and behaviour. The more focused your Facebook ad campaign is, the more likely your ads will be seen by the people who are most likely to convert.

Firstly, you can target people based on demographics like age, gender, and location. Facebook also lets you target based on interests and behaviours. Facebook also allows you to target users who have interacted with your page or website. If someone has visited your website or engaged with your content in the past, you can retarget them with ads tailored to their interests and behaviour.

By utilising targeting options, you're not only reaching a wider audience—you're reaching the right audience. Once your ads are seen by people who are genuinely interested in your products, you're more likely to see meaningful results such as increased website traffic, leads, or sales.
We’ve spoken about reaching and engaging your target audience through Google Ads. However, if you’re hoping to catch the eyes of a Facebook user, you’ll need to employ some nifty design tools.

Skilfully designing your ads and weaving them into your strategy is vital for making your campaigns work. You’ll need to create eye-catching visuals and messaging that speak to your audience and make them want to engage with your brand.

Firstly, you’ll have to understand exactly what your audience likes. We’ll help you to select the best design tools and web copy to catch your audience’s eyes. Not only that, we’ll design your strategy from start to finish, finding out your campaign objectives and optimising your Facebook Ads to ensure your dream customers are drawn to you.

2

Crafting compelling Facebook Ads

3

Ad copy

Speaking of web copy, the words you choose in your campaign are crucial to success. You can perfectly pick out your target audience and reach them with an eye-catching design. However, if your copy isn’t great, your audience will not be engaged.

Remember, you’re trying to build trust with your audience and, likely, stand out in a very crowded market. Your copy should be engaging, informative, and error-free. If you’re unable to get the basics right, you risk disengaging customers to commit to the rest of their user journey.

We’ll arm your digital marketing campaign with specialised copywriters to make sure your campaign resonates with your online crowd.
A/B testing typically involves comparing two variants (such as ads or website pages) against each other to see which one performs better. This research is vital for optimising your ad performance.

Perhaps you’ll want to sample two different ads against each other to see which one receives the most engagement. Or you may wish to compare two different audience segmentations so you can work out which custom audience lists are most responsive to your campaign.

4

A/B testing

5

Facebook Ads Analytics & Reporting

Once you’ve put in all the hard work, you’ll need regular updates on the performance of your Facebook Ads campaign. That’s where we can help. We’ll help you to squeeze the most out of your campaign by providing state-of-the-art data, taking into account your KPIs, performance aims, and industry standards.

If you feel your campaign performance needs improving, we’ll also provide real-time analysis and suggestions on how to take your campaign to the next level. Although analysis metrics are available for all businesses to report on, ensuring you have an objective analyst with expert knowledge of the digital marketing landscape will help you achieve your objectives.

1

Audience Targeting

With Facebook ads, you’re able to target people based on demographics such as location, age, gender, interests, and behaviour. The more focused your Facebook ad campaign is, the more likely your ads will be seen by the people who are most likely to convert.

Firstly, you can target people based on demographics like age, gender, and location. Facebook also lets you target based on interests and behaviours. Facebook also allows you to target users who have interacted with your page or website. If someone has visited your website or engaged with your content in the past, you can retarget them with ads tailored to their interests and behaviour.

By utilising targeting options, you're not only reaching a wider audience—you're reaching the right audience. Once your ads are seen by people who are genuinely interested in your products, you're more likely to see meaningful results such as increased website traffic, leads, or sales.

2

Crafting compelling Facebook Ads

We’ve spoken about reaching and engaging your target audience through Google Ads. However, if you’re hoping to catch the eyes of a Facebook user, you’ll need to employ some nifty design tools.

Skilfully designing your ads and weaving them into your strategy is vital for making your campaigns work. You’ll need to create eye-catching visuals and messaging that speak to your audience and make them want to engage with your brand.

Firstly, you’ll have to understand exactly what your audience likes. We’ll help you to select the best design tools and web copy to catch your audience’s eyes. Not only that, we’ll design your strategy from start to finish, finding out your campaign objectives and optimising your Facebook Ads to ensure your dream customers are drawn to you.

3

Ad copy

Speaking of web copy, the words you choose in your campaign are crucial to success. You can perfectly pick out your target audience and reach them with an eye-catching design. However, if your copy isn’t great, your audience will not be engaged.

Remember, you’re trying to build trust with your audience and, likely, stand out in a very crowded market. Your copy should be engaging, informative, and error-free. If you’re unable to get the basics right, you risk disengaging customers to commit to the rest of their user journey.

We’ll arm your digital marketing campaign with specialised copywriters to make sure your campaign resonates with your online crowd.

4

A/B testing

A/B testing typically involves comparing two variants (such as ads or website pages) against each other to see which one performs better. This research is vital for optimising your ad performance.

Perhaps you’ll want to sample two different ads against each other to see which one receives the most engagement. Or you may wish to compare two different audience segmentations so you can work out which custom audience lists are most responsive to your campaign.

5

Facebook Ads Analytics & Reporting

Once you’ve put in all the hard work, you’ll need regular updates on the performance of your Facebook Ads campaign. That’s where we can help. We’ll help you to squeeze the most out of your campaign by providing state-of-the-art data, taking into account your KPIs, performance aims, and industry standards.

If you feel your campaign performance needs improving, we’ll also provide real-time analysis and suggestions on how to take your campaign to the next level. Although analysis metrics are available for all businesses to report on, ensuring you have an objective analyst with expert knowledge of the digital marketing landscape will help you achieve your objectives.
4 reasons to start working together
01

PPC is all we do

Our experienced team invested thousands of hours in developing our core Pay Per Click skills and worked with small, medium, large budgets and hundreds of PPC campaigns. This is what we do best, and we use industry best practice, insider knowledge and our custom-built competitor analysis tool to improve your campaign’s ROI.
02

Framework

We employ our unique, data-driven framework in our PPC performance marketing efforts that allows us to enhance campaign performance and validate hypotheses through testing. After years of monitoring and improving how we do things internally, we use this framework to help our clients grow, making the process organised and efficient.
03

Performance based model

We only take on clients we know we can get incredible results for, and we charge on a pay-per-performance model. We take care of everything, and you’ll never receive a surprise charge. Every client is a valued partner, and we only earn when you do well.
04

Transparency

Our commitment to transparency is unwavering. We provide clear insights into our activities, and you'll enjoy unrestricted 24/7 access to all your data, so you’re always in the loop about the performance of your campaigns. We also strive to maintain 100% transparency regarding our performance-based pricing. No hidden fees.
What our clients say

Chris K.

"We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses."

John S.

“It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!”

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our PPC campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

Chris K.

We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses.

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our digital marketing campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

John S.

It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!
  • Click ROI LTD
    BM Centre
    11 St Martin’s Close
    Winchester
    Hampshire
    SO23 0HD
Copyright © 2017-2024 Click ROI LTD, Registered in England and Wales, Company number: 10907905
Privacy Policy Terms and Conditions