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Digital Marketing Strategy

A digital marketing strategy is a long-term plan based on leveraging digital channels to develop or boost your online presence. It encompasses every aspect of digital marketing, ranging from optimising websites, creating content, social media engagement, executing email campaigns, implementing search engine optimisation (SEO), utilising pay-per-click advertising (PPC), and much more.

Why is a Digital Marketing Strategy so important?

In today’s landscape, most businesses make their digital marketing strategy a vital cornerstone of their wider marketing campaign. The best way to optimise your digital marketing strategy is to ensure your campaign message, objectives and tone of voice align with the rest of your wider marketing strategy.

The reason for this is easy. Digital marketing strategies exist to establish and develop your brand. Once people come across your brand, a clear and consistent message will help with brand engagement and help you to hit your objectives and key performance indicators (KPIs).

The benefits of a Digital Marketing Strategy

A digital marketing strategy is essential for modern businesses - especially those who have already established an online presence. To put it simply, if you have marketing goals, you’ll need to devise a plan on how to achieve them.

Without a digital marketing strategy, businesses are more likely to aimlessly funnel money into their online presence without a clear pathway to their objectives. Even a basic digital marketing strategy provides a roadmap, guiding efforts and budgets toward specific goals. A well-crafted digital marketing strategy - meticulous in its detail - allows businesses to improve performances in sales, goals, visibility and overall business and brand growth. Here are many of the benefits businesses gain from developing a digital marketing strategy:

1

Maximising Return on Investment

Through a well-defined strategy, businesses can allocate resources strategically, focusing on channels that resonate with their target audience. And the greatest benefit of this? No longer spending money on digital areas that simply aren’t working.
It’s not uncommon for businesses to approach their digital marketing strategy without understanding their target audience. However, taking time to understand audiences and their preferences enables businesses to tailor content and improve their outreach. Any business that does this will see a huge uplift in engagement and conversion rates.

2

Optimised precision targeting

3

Great customer insight

A detailed digital marketing plan will greatly enhance the data potential available to a business. Once a business knows what works for them and their audience, they’ll be able to lead with more personalised campaigns and more detailed audience segmentation.
A strong value proposition allows businesses to stand out in a very crowded market. Customers like to shop around and consider the business with the best value for money. Once a business has established a great value proposition on its website or ad, this increases the likelihood of sales, average order value and customer loyalty.

4

Visibility of value proposition

5

Streamlined operations

Once a business has a digital marketing plan in place, it’ll be better informed to structure its marketing department based on the areas that matter. This will ensure businesses are focusing on their strengths and allocating their time to campaign areas directly aligned with their skill set.
A more strategic approach allows for ongoing campaign refinement through data analysis, metric identification, and adaptation to emerging trends. A business strategy will provide a structure to allow for more agility in the market, equipping the business with the necessary resilience to navigate an evolving digital landscape.

6

Continuous improvement

1

Maximising Return on Investment

Through a well-defined strategy, businesses can allocate resources strategically, focusing on channels that resonate with their target audience. And the greatest benefit of this? No longer spending money on digital areas that simply aren’t working.

2

Optimised precision targeting

It’s not uncommon for businesses to approach their digital marketing strategy without understanding their target audience. However, taking time to understand audiences and their preferences enables businesses to tailor content and improve their outreach. Any business that does this will see a huge uplift in engagement and conversion rates.

3

Great customer insight

A detailed digital marketing plan will greatly enhance the data potential available to a business. Once a business knows what works for them and their audience, they’ll be able to lead with more personalised campaigns and more detailed audience segmentation.

4

Visibility of value proposition

A strong value proposition allows businesses to stand out in a very crowded market. Customers like to shop around and consider the business with the best value for money. Once a business has established a great value proposition on its website or ad, this increases the likelihood of sales, average order value and customer loyalty.

5

Streamlined operations

Once a business has a digital marketing plan in place, it’ll be better informed to structure its marketing department based on the areas that matter. This will ensure businesses are focusing on their strengths and allocating their time to campaign areas directly aligned with their skill set.

6

Continuous improvement

A more strategic approach allows for ongoing campaign refinement through data analysis, metric identification, and adaptation to emerging trends. A business strategy will provide a structure to allow for more agility in the market, equipping the business with the necessary resilience to navigate an evolving digital landscape.

Our approach to elevating your Digital Marketing Strategy

Firstly, you’ll need to define your brand’s goals and objectives. Also, it’s crucial to consider what defines success for your business. Once you’ve defined what success looks like for you, this will inform your KPIs which will drive your employees and help you to measure how successful your campaign is.

However, the digital world is changing at such a frenetic pace, that it’s almost impossible for businesses to keep their finger on the pulse of the market. To best leverage your online presence, you’ll need expertise in providing awareness of current industry trends and how you can best get value for your money.

Once we take on your strategy, we’ll advise you on how best to optimise your campaign to achieve your sales goals. Once your strategy weaves its magic, your B2B business will see a fruition of inbound leads and enquiries. It’s incredibly important to measure this and this is where we can help. We’ll advise you on how you can increase inbound leads but also, the metrics required to achieve your sales objectives. Throughout the whole campaign, we’ll keep tabs on how successful your campaign is.

It’s common for businesses to track social media engagement - simply because online analytics make it easy to do so. However, you’ll need to convert your digital engagement to online sales and this isn’t the easiest.

Whilst we can offer support with this, we generally find that clients approach us about the following:
● Establishing and maintaining a successful online presence on multiple media channels (Facebook, LinkedIn, Instagram)
● Digital analytics
● Mastery of Facebook Ads and Google Ads
● Email marketing and email marketing automation
● Increasing your business’ return on investment (ROI)

Not only will we help you devise and carry out your goals, but we’ll also provide round-the-clock support to help you achieve your digital marketing goals.
4 reasons to start working together
01

PPC is all we do

Our experienced team invested thousands of hours in developing our core Pay Per Click skills and worked with small, medium, large budgets and hundreds of PPC campaigns. This is what we do best, and we use industry best practice, insider knowledge and our custom-built competitor analysis tool to improve your campaign’s ROI.
02

Framework

We employ our unique, data-driven framework in our PPC performance marketing efforts that allows us to enhance campaign performance and validate hypotheses through testing. After years of monitoring and improving how we do things internally, we use this framework to help our clients grow, making the process organised and efficient.
03

Performance based model

We only take on clients we know we can get incredible results for, and we charge on a pay-per-performance model. We take care of everything, and you’ll never receive a surprise charge. Every client is a valued partner, and we only earn when you do well.
04

Transparency

Our commitment to transparency is unwavering. We provide clear insights into our activities, and you'll enjoy unrestricted 24/7 access to all your data, so you’re always in the loop about the performance of your campaigns. We also strive to maintain 100% transparency regarding our performance-based pricing. No hidden fees.
What our clients say

Chris K.

"We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses."

John S.

“It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!”

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our PPC campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

Chris K.

We use Click ROI for all of our Pay Per Click needs and he has helped our businesses and clients out tremendously. Krisztian has a passion for results, positive ROI and is always available if you have a question. We’ve been very happy with the service they’re providing and would recommend them to other businesses.

James B.

“I didn’t realise how much more involved I need to get to get a maximum out of our digital marketing campaigns. Krisztian came along and explained how it really should be done then I passed the management of my campaigns over to them. I noticed an immediate dramatic improvement in the amount of sales I got, the amount of leads and all for the same budget. We’ll be working with the in the future and I wouldn’t hesitate in recommending them to others.”

John S.

It’s been a tremendous experience working with Krisztian and his team as our digital marketing campaigns are generating high-quality, sales-ready leads. We’re impressed with their work and we will be using them for future projects!
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