Digital Marketing Strategy
A digital marketing strategy is a long-term plan based on leveraging digital channels to develop or boost your online presence. It encompasses every aspect of digital marketing, ranging from optimising websites, creating content, social media engagement, executing email campaigns, implementing search engine optimisation (SEO), utilising pay-per-click advertising (PPC), and much more.
Why is a Digital Marketing Strategy so important?
In today’s landscape, most businesses make their digital marketing strategy a vital cornerstone of their wider marketing campaign. The best way to optimise your digital marketing strategy is to ensure your campaign message, objectives and tone of voice align with the rest of your wider marketing strategy.
The reason for this is easy. Digital marketing strategies exist to establish and develop your brand. Once people come across your brand, a clear and consistent message will help with brand engagement and help you to hit your objectives and key performance indicators (KPIs).