Everyone running Google Ads wants to reduce their cost-per-click (CPC), but how do you actually do it? If you’re new to Google Ads you’ve likely been feeling overwhelmed by all the complicated terms and strategies, you need to pick up to make the most from your efforts.
Learning how to use Facebook Ads can be a daunting experience – there is a lot of conflicting advice out there about how to effectively start your first campaign, let alone master how to use all the different features and elements.
Google Ads can be complicated to learn, optimise and master but before you throw your hands up in the air and declare that Google Ads “just don’t work for me” take a look through my five reasons Google Ads isn’t working for you, and how to change it.
Negative keywords are an often-overlooked tool you can use in Google Ads to push your campaigns from mediocre to performing better than you could have hoped.
For Facebook, relevance score is Google Ads’ quality score equivalent, with some key differences. The basics of Facebook advertising are simple but vital to learn. Facebook relevance score is a little trickier to comprehend, so in this post, we discuss how you can improve your Facebook relevance score for amazing results.
Optimising landing pages can be a tricky business. What works for one company might not work for another, and what works for you once might not ever work again! But fear not, in this article I discuss the best tips for a better landing page experience.
While utilising Google Ads and being a success on this platform will contribute to you winning new business, Google Ads is not the only big player out there in terms of paid advertising. Facebook, however, can often be last on people’s minds when they think of paid advertising – but why is this?
PPC is all about bidding, right? So, all you need to do to get to the top of the search is bid the highest! If only it were that easy. Bidding more for a keyword will place your ad higher than your competitor, but Google also places relevance on your keywords – use them incorrectly, and you’ll quickly see costly ads and little conversions.
So, you’ve decided to make the most of PPC Ads – you know all about the channels, the benefits they can bring, and what you need to do to make them a success for your business. Now the main question is – who do you choose to manage your PPC account?
Click ROI LTD.
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